1.
According to Charles Pierce, sign stands for its
(A)
Need
(B)
Correction
(C)
Deviation
Answer: (D)
2.
When communication is studied, the number of levels of problems identified by
Shannon and Weaver arewww.netugc.in
(A)
two
(B)
Three
(C)
four
(D)
five
Answer: (B)
3.
Ferdinand de Saussure was, in his analysis, concerned only with
(A)
Indices
(B)
Entropy
(C)
Associations
(D)
Symbols
Answer: (D)
4.
Common sense assumptions are preferred to read meanings in media messages by
(A)
Environmentalists
(B)
Sociologists
(C)
Technologists
(D)
Linguists
Answer: (B)
5.
Name the channel that was launched by March 14, 1945
(A)
DD Saptagiri
(B)
DD International
(C)
DD Sports
(D)
DD Bharati
Answer: (Wrong question)
6.
Narrow casting has a
(A)
Mass audience
(B)
Massive audience
(C)
Specific audience
(D)
Non-geographical audience
Answer: (C)
7.
The title of a newspaper is notprotected by the law of
(A)
Trademark
(B)
Evidence
(C)
Contract
(D)
Copyright
Answer: (D)
8.
Ownership of copyright cannot be claimed except as provided by
(A)
Authority
(B)
Popular verdicts
(C)
Law
(D)
Publication
Answer: (C)
9.
Media literacy does not consist of
(A)
Strategies for analysing and discussing media messages.
(B)
Heightened expectations from media.
(C)
Respect for the power of media messages.
(D)
Knowledge of genre conventions and the recognition of their mixing.
Answer: (B)
10.
The dominant model of development has in its focus
(A)
Basic needs
(B)
Elitist aims
(C)
Power politics
(D)
Collective inaction
Answer: (B)
11.
The dependency theory of development is supposed to be understood in the
context of
(A)
The world system
(B)
The continental system
(C)
The regional system
(D)
The local system
Answer: (A)
12.
Focus group interviews need a
(A)
moderator
(B)
recordist
(C)
Stenographer
(D)
Projectionist
Answer: (A)
13.
When we prefer the simplest method for research, it is called the principle of
(A)
Justice
(B)
limited partiality
(C)
Equal representation
(D)
Parsimony
Answer: (D)
14.
When the receiver is in little need of information, it is known as
(A)
Passive search
(B)
Passive attention
(C)
Active search
(D)
Active attention
Answer: (B)
15.
Mille rate is associated with
(A)
Print media
(B)
Audio media
(C)
Visual media
(D)
Multimedia
Answer: (A)
16.
The method of heavy media usage for a given period of time for advertising is
known as
(A)
Survey method
(B)
Experimental method
(C)
Wave method
(D)
Exploratory method
Answer: (C)
17.
The Act that governs the rights and duties of advertising agencies is
(A)
Indian Penal Code
(B)
Indian Contract Act
(C)
Monopolies and Restrictive Trade Practices Act
(D)
Young Persons (Harmful Publication) Act
Answer: (B)
18.
Time angle is important in
(A)
Magazine copy
(B)
Feature stories
(C)
non-news copy
(D)
Broadcast copy
Answer: (D)
19.
Who is the pioneer of film language?
(A)
E.S. Porter
(B)
D.W. Shields
(C)
M.P. Smith
(D)
K.T. John
Answer: (A)
20.
The label ‘Cinema Verite’ means
(A)
Type of film a documentaryaims to be
(B)
Quality of life
(C)
Class of film
(D)
Creative interpretation of reality
Answer: (D)
21.
All non-digitised media are now-a-days identified as
(A)
Non-digital media
(B)
Analogue media
(C)
Non-interactive media
(D)
Textual media
Answer: (B)
22.
The traditional approach of providing stability to a page while designing it was
through
(A)
Anchoring
(B)
Small headlines
(C)
Compartmentalization
(D)
Use of excessive colours
Answer: (A)
23.
More white space on a printed page can be gained by reducing the number of
(A)
Stories
(B)
Columns
(C)
Advertisements
(D)
Pictures
Answer: (B)
24.
When computer generated pictures or images are of a mosaic of geometrical shapes,
it is called
(A)
Cell
(B)
stop-frame animation
(C)
Serrated outline
(D)
Sketching
Answer: (C)
25.
The chairman of samachar news agency when it was formed in 1976 was
(A)
Kuldip Nayyar
(B)
Inder Malhotra
(C)
Mohammad Yunus
(D)
Shamlal
Answer: (C)
26.
Assertion (A): Individuals and organisations manufacture pseudo-events for
self-satisfaction.www.netugc.in
Reason
(R): Press Conferences, protests and parades are fine examples of pseudo-events
and media have become highly dependent on them these days.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (D)
27.
Assertion (A): Most television channels depend upon national advertising for
their survival.
Reason(R):
It is cheaper to advertise on television as it reaches specific audiences.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (C)
28.
Assertion (A): For many, corporate communication is a necessary evil in an era
of globalisation.
Reason(R):
Public relations, as a tool of advertising, will have to make exaggerated
claims and distort facts for a favourable image creation.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (C)
29.
Assertion (A): The new technology has made the music recording industry earn
huge incomes.
Reason(R):
File sharing has brought in both economic and copyright issue into the domain
of legal conflicts.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (D)
30.
Assertion (A): Newspapers publish more stories on development because readers
prefer them.
Reason(R):
Newspaper managements prefer political stories and therefore editors prefer
them.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (D)
31.
Assertion (A): The new media domination over the youth has made the objective representation
of events a clear possibility.
Reason(R):
the news values of the traditional reporting practice have started shifting
towards advocacy as the web world is a playground for individuals.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (D)
32.
Assertion (A): In the field of development communication, administrators and
experts have not changed their strategies for long.
Reason(R):
Because the role of communication in the existing system is negligible.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (A)
33.
Assertion (A): Adorno and Horkhiemer believed that mass media were a cultural
industry.
Reason(R):
Since the media were producing ‘safe, standardised’ products to suit the needs
of the socialist economy.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (C)
34.
Assertion (A): Since languages and other systems are social products, every
society will have a socially constructed grid of communication.
Reason(R):
Because language is the primary means through which values and norms of society
are framed, expressed and reinforced.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (A)
35.
Assertion (A): A group of German intellectuals belonging to the Frankfurt
school believed in the elite cultural tradition of Europe, Vis-Ã -vis communication.
Reason(R):
For them, the mediated mass culture of the us was corrupt and low.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (B)
36.
Find out the correct sequence of Maslow’s Pyramid of needs
(A)
Basic psychological needs, safety and security needs, belonging and love needs,
esteem needs, self-actualization needs.
(B)
Belonging and love needs, basic psychological needs, esteem needs, safety and
security needs, and self-actualization needs.
(C)
Self-actualization needs, basic psychological needs, safety and security needs
esteem needs, belonging and love needs.
(D)
Safety and security needs, self-actualization needs, basic psychological needs,
belonging and love needs, esteem needs.
Answer: (A)
37.
Identify the proper sequence of development support communication by John. L.
Woods:
(A)
Knowledge generators, Political leaders, Intermediate groups, Knowledge users.
(B)
Intermediate group, Political leaders, Knowledge generators, Knowledge users.
(C)
Knowledge users, Knowledge generators, Political leaders, Intermediate group.
(D)
Political leaders, Intermediate group, Knowledge generators, Knowledge users.
Answer: (A)
38.
Identify correct sequence of advertising agencies in India.
(A)Litas,
Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay.
(B)
Indian Advertising Agency, Bombay, Calcutta Advertising Agency, Datara Agency,
Litas.
(C)
Datara Agency, Calcutta Advertising Agency, Indian Advertising Agency, Bombay, Litas.
(D)
Calcutta Advertising Agency, Litas, Datara Agency, Indian Advertising Agency,
Bombay.
Answer: (B)
39. List correct sequence of earliest newspapers published in India in English.
(A)
Brahminical Magazine Hicky’s Bengal Gazette the Harijan the Young India
(B)
The Harijan Brahminical Magazine the Young India Hicky’s Bengal Gazette
(C)
Hicky’s Bengal Gazette Brahminical Magazine the Young India the Harijan
(D)
The Young India the Harijan Brahminical Magazine Hicky’s Bengal Gazette
Answer: (C)
40.
Identify correct sequence of Film Personalities recipients of Dadasaheb Phalke
Award.
(A)
Devika Rani, Ashok Kumar, Majrooh Sultanpuri, Dilip Kumar
(B)
Dilip Kumar, Majrooh Sultanpuri, Ashok Kumar, Devika Rani.
(C)
Ashok Kumar, Dilip Kumar, Devika Rani, Majrooh Sultanpuri.
(D)
Majrooh Sultanpuri, Devika Rani, Dilip Kumar, Ashok Kumar.
Answer: (A)
41.
Match the List-I with the List-II.
List
– I List – II
(House
Journal) (Company)
(a)
Antarang (i) Bank of India
(b)
The Teller (ii) Hindustan Lever
Ltd.
(c)
Hamara (iii) Air India
(d)
Magic Carpet (iv) Mahanagar
Telephone Nigam Ltd.
Codes:
a b c d
(A)
2 4 3 1
(B)
1 3 4 2
(C)
3 1 2 4
(D)
4 1 2 3
Answer: (D)
42.
Match the List-I with the List-II
List
– I List – II
(a)
Diurna (1) Advertising
(b)
Solus (2) Journalism
(c)
Communis (3) Newspapers
(d)
Couranto (4) Communication
Codes:
a b c d
(A)
4 1 2 3
(B)
1 4 3 2
(C)
2 1 4 3
(D)
3 4 1 2
Answer: (C)
43.
Match the List-I with the List-IIwww.netugc.in
List
– I List – II
(Film)
(Hero)
(a)
Burfi (1) Manoj Bajpai
(b)
Guzarish (2) Ranbir Kapoor
(c)
Kranti (3) Hrithik Roshan
(d)
Zubaida (4) Manoj Kumar
Codes:
a b c d
(A)
2 3 4 1
(B)
3 1 2 4
(C)
4 1 2 3
(D)
1 4 2 3
Answer: (A)
44.
Match the List-I with the List-II
List
– I List
– II
(a)
Jurgen Habermas (i)
Positivism
(b)
Herburt Marcuse (ii)
Diffusion of innovations
(c)
Emile Durkheim (iii)
Public sphere
(d)
E.M. Rogers (iv)
Frankfurt school
Codes:
a b c d
(A)
4 3 1 2
(B)
3 2 4 1
(C)
3 4 2 1
(D)
3 4 1 2
Answer: (D)
45.
Match the List-I with the List-II:
List
– I List
– II
(a)
Wall Street Journal (i)
Specialised journal
(b)
The Sun (ii)
National Newspaper
(c)
USA To-day (iii)
Business &Finance
(d)
National Geographic (iv) Gossip
&Crime
Codes:
a b c d
(A)
2 3 4 1
(B)
3 4 2 1
(C)
4 1 3 2
(D)
1 2 4 3
Answer: (B)
Read
the following passage and answer the questions 46 to 50.
Global village proponents see the world
community coming closer together as a common culture is negotiated and, not
incidentally as we became more economically interconnected. “We are witnessing the
revolution of the empowerment of the media consumer,” argues Reuters Television
Director Enrique Jara. There should be little fear that individuals cultures
and national identities will disappear, because that culture-specific, special
interest fare remains in demand. Modern media technology makes the delivery of
this varied content not only possible but profitable. As a result of cultural
exchanges, a global culture is created, piece by piece, but it grows more
variegated and complex along the way. And even as geographically based
identifies blur and fade, new subcultures based on shared tastes in music or
literature or obscure hobbies, grow up. The global village is here but the
problem is erosion of national sovereignty. The advanced nations of the world
through their multi-national corporations are expanding their control over the international
flow of information. As a result, much of the world may become even more
heavily dependent on the western nations and it may be predicted about the
demise of native cultures. National culture is assaulted by direct satellite
broadcasts and worldwide information distribution networks. There is a fear
about worldwide democracy. Much of the world’s entertainment and Journalism is
being provided by a handful of enormous films, with invariably pro-profit and
pro-global market political positions on the central issues of our times. There
is no simple answer to the debate over protecting the integrity of local cultures.
There is even disagreement over the wisdom of doing so. Media literate people
should at least beware of the debate and its issues andthey may also want to
consider theparadox of what Josef Joffe, editor of Germany’s Weekly ‘Die Zeit’,
calls the “Soft power” of America’s exported culture. It “does not bend hearts”
as cultural imperialism critics contend. Rather, “it twists minds in resentment
and rage”. He points to data collected by the Pew Global Attitudes Project.
When asked if they “like American music, movies and television” large
percentages of citizens in England (62%), France (65%) Germany (67%) and Italy (69%)
said “Yes”. But when asked if “it’s good that American ideas and customs are
spreading”, other large percentages of people in England (33%), France (27%),
Germany (24%) and Italy (43%) said “no”. Like most debates over mass communication
the simple answers aren’t always the correct answers.
46.
What is the major characteristic of the global village?
(A)
Community coming closer
(B)
Having common culture
(C)
Less geographical boundaries
(D)
All of the above
Answer: (A)
47.
What are the negative elements reflected by the global village?
(A)
Threat to national sovereignty, national culture is assaulted by various
elements, dominance of few media firms.
(B)
Common culture is negotiated, national identities are disappearing, global
culture is created, and national sovereignty is not on stake.
(C)
Control on flow of information, demise of native culture, national identities
are intact.
(D)
Community comes closer; media consumers are powerful, content delivery is tough
and runs in loss.
Answer: (A)
48.
How does the global village impact cultures?
(A)
Peoples are scattered and long, not connected to any one else and away from
media.
(B)
Close to each other, cultural exchange is not possible, identities are clearly
identified, Multi-national Corporation areexpanding.
(C)
Individual cultures will fade, scope of varied content, cultural exchange is
possible in high order, tastes of people matches with each other.
(D)
Western nations are dominating, media is controlled by many organisations, and
local cultures are protected.
Answer: (C)
49.
What are the research findings in regard to American cultural products?
(A)
People of many countries are readily accepting American ideas and customs.
(B)
People of many countries are only accepting Americans music, films and
television.
(C)
People of many countries are neither accepting American music, films and
television nor ideas and customs.
(D)
People of many countries are accepting both American music, films and
television and also ideas and customs.
Answer: (B)
50.
What is the crux of the passage in fine?
(A)
Simple answers are always correct, America’s culture always bends hearts, it
never twists mind in rage.
(B)
People from England, France, Germany and Italy accepted in low percentage that
they like American music, movies and television.
(C)
Simple answers aren’t always the correct answers, American music; movies and
television are liked by most of the people from England France, Germany and
Italy.
(D)
Media literate people should be aware of many issues, western nations do not
dominate in information flow, and cultural imperialism is appreciated.
Answer: (C)
