1.
In non-verbal communication, signs signify
(A)
Nature
(B)
Crime
(C)
Rigidity
(D)
Constructs
Answer: (D)
2.
Communication has a _____ value.
(A)
positive
(B)
Negative
(C)
neutral
(D)
Power
Answer: (D)
3.
Newcomb’s model of communication is
(A)
Linear
(B)
Oval
(C)
Rectangular
(D)
Triangular
Answer: (D)
4.
Interaction with media contents and critically analyzing them is known as
(A)
Media convergence
(B)
Media literacy
(C)
Media analysis
(D)
Media critique
Answer: (B)
5.
The qualified privilege in relation to parliamentary proceedings in India is based
on
(A)
The Irish law
(B)
The American law
(C)
The British law
(D)
The Australian law
Answer: (C)
6.
The right to refuse publication by a newspaper is based on the assumption that
it is a
(A)
Public service
(B)
Private enterprise
(C)
Democratic institution
(D)
Personal preference
Answer: (B)
7.
The second press commission of India did not favour a code of ethics that was
(A)
Informal
(B)
Formal
(C)
personal
(D)
substantial
Answer: (B)
8.
The Newspaper (price and page) Act, 1956, was challenged in the Supreme Court
bywww.netugc.in
(A)
The pioneer
(B)
Sakal
(C)
Gujarat Samachar
(D)
The Thanthi
Answer: (B)
9.
The Right to Know in India is
(A)
Unlimited
(B)
Unparalleled
(C)
absolute
(D)
Limited
Answer: (D)
10.
The Fundamental Rights of an Indian citizen are subservient to
(A)
Parliamentary privileges
(B)
Executive powers
(C)
Political dictates
(D)
Media dictates
Answer: (A)
11.
One condition in causation is
(A)
constant
(B)
Co-variation
(C)
Cogence
(D)
Co-existence
Answer: (B)
12.
Intervening variable is also known as ______ variable.
(A)
Dependent
(B)
Control
(C)
Systematic
(D)
Cumulative
Answer: (B)
13.
An Audience Research Unit of Doordarshan conducted a study in 1993 which
revealed that development oriented programmes do not have viewership because of
(A)
Lack of local specificity
(B)
Absence of entertainment
(C)
Language barrier
(D)
Lack of diversity in programmes
Answer: (A)
14.
A single value that represents a typical score in a distribution is known as
(A)
Limited value
(B)
Terminal factor
(C)
Critical value
(D)
Central tendency
Answer: (D)
15.
The ownership of a newspaper press is administered by the general law of
(A)
labour
(B)
Finance
(C)
Production
(D)
Property
Answer: (D)
16.
The eye-movement that flows in the shape of letter‘s’ is
(A)
Gaze motion
(B)
Proportion
(C)
Balance
(D)
Emphasis
Answer: (A)
17.
Which medium is traditionally known as poor cousin of television and print
media?
(A)
Out-door media
(B)
Transit media
(C)
Folk media
(D)
New media
Answer: (A)
18.
In the market model of media management, the audience is considered as made up
of
(A)
Representatives
(B)
Investors
(C)
Controllers
(D)
Consumers
Answer: (D)
19.
The Western model of development, it is alleged, is characterized by
(A)
Self-denial
(B)
Equality
(C)
decentralisation
(D)
Infinite consumersion
Answer: (D)
20.
The social responsibility model of media developed along with the growth of
(A)
Mixed economics
(B)
Capitalist societies
(C)
Socialist societies
(D)
Dictatorial regimes
Answer: (A)
21.
In the mass manipulative model, the audience is considered as
(A)
passive
(B)
Active
(C)
Aligned
(D)
Critical receptionists
Answer: (A)
22.
The term ‘broadcasting’ was borrowed from
(A)
Radio
(B)
Television
(C)
Agriculture
(D)
Banking
Answer: (C)
23.
The perspective of pluralistic model of development is
(A)
Hierarchical
(B)
Bureaucratic
(C)
Empowerment
(D)
top-down
Answer: (C)
24.
“Revolution of the empowerment of the media consumer” is argued by
(A)
Denis Mcquail
(B)
Julious Reuters
(C)
Benjamin Benett
(D)
Richard Rosenberg
Answer: (B)
25.
The application of media ethics involveswww.netugc.in
(A)
Finding most morally defensible answer to a problem.
(B)
Maintaining the right to privacy.
(C)
Rejecting government’s control over media.
(D)
Maintaining the high standards of performance.
Answer: (A)
26.
Non-statutory news councils are popular in
(A)
India
(B)
China
(C)
USA
(D)
Malaysia
Answer: (C)
27.
The golden triangle of Public Service Communication Comprises
(A)
Accessibility, plurality &diversity.
(B)
Objectivity, impartiality &balance.
(C)
Balance, diversity & plurality.
(D)
Participation, objectivity &diversity.
Answer: (B)
28.
The key feature of media performance is
(A)
Mobilization
(B)
sensationalization
(C)
Personalization
(D)
Urbanization
Answer: (C)
29.
The country in which the print medium is growing fast in the world is
(A)
The United States
(B)
France
(C)
Canada
(D)
India
Answer: (D)
30.
A media Moghul, Ted Turner, started his career from
(A)
Television anchoring
(B)
Radio broadcasting
(C)
Print journalism
(D)
Outdoor advertising
Answer: (D)
31.
In which type of shot the subject looks stronger, imposing, and authoritative?
(A)
Overhead shot
(B)
High angle shot
(C)
Eye level shot
(D)
Low angle shot
Answer: (D)
32.
In television production intensity, colour, dispersion and direction are closely
related to
(A)
Shot
(B)
Research
(C)
Lighting
(D)
Graphics
Answer: (C)
33.
Composite, component, RGB are forms of
(A)
Satellite signals
(B)
Video signals
(C)
Audio signals
(D)
Studio signals
Answer: (B)
34.
MTV was initially started as a/an
(A)
Satellite Channel
(B)
Cable Channel
(C)
Terrestrial Channel
(D)
Online Channel
Answer: (B)
35.
The broadcast style of writing demands the use of
(A)
Golden words
(B)
Juicy words
(C)
Nickel Words
(D)
Iron words
Answer: (C)
36.
Digital media narration is
(A)
dynamic
(B)
Static
(C)
Separate
(D)
Limited
Answer: (A)
37.
Personal, real time and customized online media with a 3-D mode are called
(A)
Multi-media
(B)
Digital media
(C)
Online media
(D)
Immersive media
Answer: (D)
38.
A person who does not post messages but reads what others write on an online
discussion board is identified as
(A)
Lurker
(B)
Silent participant
(C)
Jabber
(D)
sleeper-chatter
Answer: (A)
39.
The illegal radio stations that began broadcasting into Great Britain in 1960’s
were called as
(A)
Clandestine station
(B)
Pirate broadcasters
(C)
Indigenous stations
(D)
Exogenous stations
Answer: (B)
40.
What was the length of the first Indian feature film, Raja Harish chandra
produced in 1913?
(A)
5014 feet
(B)
2500 feet
(C)
3700 feet
(D)
4400 feet
Answer: (C)
41.
According to Nicholas Negroponte the World Wide Web is an engine of
(A)
Power equations
(B)
Political preparations
(C)
Media systems
(D)
Public relations
Answer: (D)
42.
When products are sold using designs drawn from media products, it is called
(A)
Promotional sales
(B)
Media promotion
(C)
Character merchandising
(D)
Mediated selling
Answer: (C)
43.
Product advertising over a small area without damaging national investment is
known as
(A)
Product test
(B)
Micro advertising
(C)
Pilot advertising
(D)
Test marketing
Answer: (D)
44.
Responses of readers to a published advertisement result in
(A)
Purchasing power
(B)
Preference power
(C)
Pulling power
(D)
Promotion power
Answer: (C)
45.
Direct mail advertising is often referred to as
(A)
Personal selling
(B)
Mail order
(C)
Junk mail
(D)
Postal advertising
Answer: (C)
46.
Which newspaper carried an advertisement in 1875 announcing presentation of a
farce named “Lamentations of Bhart Mata with her children”.
(A)
Kesari
(B)
The Tribune
(C)
Amrit Bazar Patrika
(D)
The Times of India
Answer: (C)
47.
Placing two versions of an advertisement in the same issue of a newspapers or
magazine is known as
(A)
Play back audit
(B)
Intention scale
(C)
Post-test
(D)
split-run test
Answer: (D)
48.
The book, ‘Bias of Communication’ was written by
(A)
Harold Innis
(B)
Herbert Gans
(C)
D.R. Leduc
(D)
J.H. Boyer
Answer: (A)
49.
Who is the author of the book, ‘Define Advertising Goals for Measured
Advertising Results’?
(A)
David Ogilvy
(B)
Green Rosenburg
(C)
Philip Kotler
(D)
R.H. Colley
Answer: (D)
50.
Which Committee was constituted in 1991 to examine and recommend ways and means
to win over advertisers to Doordarshan?
(A)
Rangnathan Committee
(B)
Chanda Committee
(C)
B.G. Verghese Committee
(D)
Mahalik Committee
Answer: (D)
51.
Assertion (A): Visual narratives have made the media communication primitive
and tribal.
Reason
(R): New media technology has made the designer production of media contents cheap
and effective involving individual idioms.
Codes:www.netugc.in
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (D)
52.
Assertion (A): Of late, the third sector in India has been making an effective
use of media, including online, reaching different publics.
Reason
(R): Media are basically anti-establishment and have supported the third sector
campaigns always.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (B)
53.
Assertion (A): The Western news agencies like Reuters have shifted their focus
to specialized areas of news collection.
Reason
(R): Since the American news agencies are dominant, they are left with very
little option.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (B)
54.
Assertion (A): The global news supply has become multiagency oriented for
variety and verification.
Reason
(R): The increasing cost of news collection at the global level has made the task
of news collection by third world news agencies difficult.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (D)
55.
Assertion (A): Media studies are becoming more and more multi-disciplinary
these days, especially in the Indian context.
Reason
(R): As more and more traditional subjects of study are not useful to the
employment market, the process of transmigration in the educational field is
inevitable.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (B)
56.
Assertion (A): Despite corporatisation, media in India have strong ideological contours.
Reason
(R): Because most media persons in India have a heavy dose of Marxist
indoctrination.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (C)
57.
Assertion (A): Indian media have started focusing on soft news of social and
society events these days.
Reason
(R): Corporatisation of media and industrialization of Indian culture are the
factors influencing the trend.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (B)
58.
Assertion (A): When the selected signs are combined into a message, it becomes
a syntagm.
Reason
(R): It happens as vocabularies in a language form a paradigm.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (B)
59.
Assertion (A): Journalists are bound to assist investigations of offences by
disclosing the information that they have collected.
Reason
(R): It is an obligation of every citizen including media persons under the
criminal procedure code of 1973.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (A)
60.
Assertion (A): Non-verbal communication is not always through presentational
codes such as gestures and eye movements.
Reason
(R): Presentational codes are limited to face-to-face communication or
communication when the communicator is present.
Codes:
(A)
Both (A) and (R) are true.
(B)
Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(C)
(A) is true, but (R) is false.
(D)
(A) is false, but (R) is true.
Answer: (D)
61.
Identify correct sequence of events taken place.
(A)
Kisan Vani Programme, Digital Radio Transmission, Bhasa Bharati Channel,
Service &Home Service.
(B)
Bhasa Bharati Channel, Kisan Vani Programme, Service & Home Service,
Digital Radio Transmission.
(C)
Digital Radio Transmission, Service & Home Service, Kisan Vani Programme,
Bhasa Bharati Channel.
(D)
Service & Home Service, Digital Radio Channel, Kisan Vani Programme, Bhasa Bharati
Channel.
Answer: (B)
62.
Identify correct sequence of films released having secularism as a theme.
(A)
Baiju Bawara, Basant Bahar, Tansen, Sangeet Samrat Tansen.
(B)
Basant Bahar, Tansen, Baiju Bawara, Sangeet Samrat Tansen.
(C)
Sangeet Samrat Tansen, Basant Bahar, Baiju Bawara, Tansen.
(D)
Tansen, Baiju Bawara, Basant Bahar, Sangeet Samrat Tansen.
Answer: (D)
63.
Identify right sequencing of countries that began publication of newspapers in
the early 17th century.
(A)
England, France, Belgium, Germany.
(B)
France, Germany, England, Belgium.
(C)
Belgium, England, Germany, France.
(D)
Germany, Belgium, France, England.
Answer: (D)
64.
Identify the correct sequence of Mc Quail’s five basic functions of media.
(A)
Information, Correlation, Continuity, Entertainment, Mobilization.
(B)
Correlation, Continuity, Entertainment, Mobilization, Information.
(C)
Continuity, Mobilization, Entertainment, Correlation, Information.
(D)
Entertainment, Correlation, Mobilization, Continuity, Information.
Answer: (A)
65.
Identify the correct sequence of the following:
(A)
Scene, sequence, frame, shot, film.
(B)
Film, scene, frame, shot, sequence.
(C)
Frame, shot, scene, sequence, film.\
(D)
Shot, frame, sequence, scene, film.
Answer: (C)
66.
Match the List-I with List-II.
List
– I List – II
(a)
Golden Mean 1. Print
(b)
Spindoctoring 2. Advertising
(c)
Crusade 3. Ethics
(d)
Psychographics 4. Public Relations
Codes:
a b c d
(A)
3 1 2 4
(B)
3 4 1 2
(C)
4 2 3 1
(D)
2 1 4 3
Answer: (B)
67.
Match the List-I with List-II.
List
– I List
– II
(a)
Mahaa TV (news) 1. Tamil
(b)
Yes India Vision 2. Urdu
(c)
Aditya TV 3.
Telugu
(d)
Peace TV 4.
Malayalam
Codes:
(a)
(b) (c) (d)
(A)
2 1 3 4
(B)
1 3 4 2
(C)
4 2 3 1
(D)
3 4 1 2
Answer: (D)
68.
Match the List-I with List-II.
List
– I List – II
(a)
Louis Lumiere 1. The Great Train Robbery
(b)
Edison S. Porter 2. Pundalik
(c)
Georges Melies 3. A Trip to the Moon
(d)
R.G. Torney 4. Arrival of a Train
at Ciotal
Codes:
a b c d
(A)
4 1 3 2
(B)
2 4 3 1
(C)
1 3 4 2
(D)
3 2 1 4
Answer: (A)
69.
Match the List-I with List-II.
List
– I List
– II
(a)
Jhanak Jhanak Payal Baaje 1.
P.C. Barua
(b)
Maya 2.
Ardeshir Irani
(c)
Alam Ara 3.
Satyajit Ray
(d)
Pather Panchali 4.
V. Shantaram
Codes:
a b c d
(A)
1 3 2 4
(B)
3 2 4 1
(C)
2 4 3 1
(D)
4 1 2 3
Answer: (D)
70.
Match the List-I with List-II.
List
– I List
– II
(a)
Dependista Theory 1. Capitalist
approach
(b)
Basic needs model 2.
Grass-roots approach
(c)
Industrialization 3.
Marxist approach
(d)
Another development 4. Gandhian approach
Codes:www.netugc.in
a b c d
(A)
4 2 1 3
(B)
4 3 2 1
(C)
3 4 1 2
(D)
3 1 2 4
Answer: (C)
Read
the following passage and answer Question Nos. 71 to 75.
The boundaries between publisher,
producer, distributor, consumer and reviewer of content are blurring. Mass
media now incorporate many interpersonal and interactive aspects such as
call-in radio and TV shows, home shopping through televisions with viewer conversations
and telephone or online ordering, online commentaries and information
accompanying television programs, 900-number hotlines or newsgroup discussions about
weekly soap opera plot lines and characters, etc. Thus new media provide many
more ways to choose content, which increases the influence of structural and
cultural (factors) on peoples’ notion of choice. Providing multiple forms of access
to content which is freed from its linkages to particular physical distribution
forms free us from constraints on allocation and transformation. Many people
can use the same content at the same time. Selected aspects of content may be
used in the sequence and timing preferred by the individual.
One paradox of this increased
accessibility and decreased dependence on specific distribution media is that
now individuals must make more choices, must have more prior knowledge, and
must put forth more effort to integrate and make sense of the communication. Interactivity
and choice are not universal benefits; many people do not have the energy, desire,
need or training to engage in such processes. It is partially due to the
idealization of the interactive nature of face to face communication that we
expect everyone will desire such capabilities. Some people really do love ATMs
and answering machines. Being forced to wait in line to interact with people we
have no connection with, while taking time away from interacting with others
with whom we really do want to share a band, and is not as attractive as
proponents of interpersonal community dialogue imply.
Many prefer the one way aspect of same
mass media and the ability to experience simulated or vicarious choice.
Alternatively the loss of programmed scripts and producer developed plot lines
in hypertext novels or interactive programms may in fact lead to more uncertainty
and confusion by users, and the lost sense of shared meaning. These changes
also imply alterations in asymmetries of choice: that is traditional media
tended to locate the choice of initiating the communication in one place. The common
example is of traditional telephone calling: a person initiates a call to
another without the other having any choice in the initiation. With the
traditional telephone one could choose not to answer it, but, even with
answering machines, that is not a widely acceptable social choice. Because we
have not, until recently assessed the social aspect of telephone choice, we
remain somewhat ambivalent about the telephone because of this asymmetry of
choice.
The
meta-information about consumers enables telemarketers to target potential
consumers much more precisely and aggressively, increasing our discomfort with
this asymmetry. Thus new media like caller ID, private celler phone networks,
are used primarily to offset the asymmetry of choice inherent in this familiar
‘old’ medium.
71.
What is the reason for disappearing of difference between publisher and
distributor?
(A)
Technology
(B)
Choices
(C)
Interactivity
(D)
Call-in radio
Answer: (B)
72.
Why do individuals use content as per their choice?
(A)
Structured content
(B)
Access to content
(C)
Free from physical distribution
(D)
Preferences
Answer: (B)
73.
What is the paradox of technology?
(A)
More access and less dependence
(B)
More dependency and less access
(C)
Moderate dependency
(D)
Intensive access
Answer: (A)
74.
What is the preference of many people?
(A)
Simulation
(B)
Stimulation
(C)
Synchronization
(D)
Symmetry
Answer: (A)
75.
What is an example of asymmetrical communication?
(A)
Traditional media
(B)
Telephone communication
(C)
Answering machine
(D)
Private networks
